Digital services have become part of everyday life in Nigeria, from buying airtime and data to paying electricity bills and renewing entertainment subscriptions.
Paynownow is building its business around this everyday demand as a Nigerian digital utilities services provider.
Founded in 2020 by technology entrepreneur Nicholas Nome, Paynownow offers a range of digital services including airtime, data, electricity, cable TV, internet subscriptions, betting services and gift cards.
One Platform for Everyday Digital Needs
The Paynownow approach is centred on bringing commonly used digital services together.
Instead of treating airtime, data, electricity and subscriptions as completely separate digital activities, the company provides access to multiple services through its platform.
Its service offering includes:
• Airtime
• Data
• Electricity
• Cable TV
• Internet subscriptions
• Betting services
• Gift cards
The addition of gift cards gives users another digital product category within the Paynownow ecosystem.
The Gift Card Opportunity
Gift cards have become increasingly relevant as digital commerce expands.
They can be used for purchases, subscriptions, entertainment and other digital products, depending on the particular gift card.
By adding gift cards to its existing service offering, Paynownow is broadening the types of everyday digital services available through its platform.
This fits into the company’s wider objective of providing convenient access to commonly used digital services.
The Entrepreneur Behind Paynownow
Paynownow’s development is closely connected to the entrepreneurial journey of its founder, Nicholas Nome.
Nome developed an interest in computers and the internet while in secondary school and began blogging about browsing tips, mobile tutorials and internet configuration.
He subsequently taught himself web development and software programming and gained professional experience as a webmaster, blogger and freelance web developer.
His entrepreneurial journey continued with the creation of Saybaba.com in 2014, which later became Sellsbaba in 2018.
In 2020, he founded Paynownow.
Building a Broader Digital Services Ecosystem
The evolution of Paynownow reflects a broader shift toward digital access to everyday services.
Airtime, data, electricity payments, cable subscriptions, internet services, betting services and gift cards may serve different purposes, but they share one important characteristic: they are recurring digital needs for consumers.
Paynownow is positioning itself around that reality.
With its growing range of services and upcoming relaunch, the company is entering its next phase under Nicholas Nome’s leadership, with a continued focus on everyday digital utility services.
