On Saturday, August 2, 2025, Closeup brought its bold “Closer Is Better” campaign to life at the Best Friends Forever (BFF) Conference, an annual celebration of friendship, youth culture, and connection held at Alpha Hall, Ikosi, Lagos.
For Closeup, the event was a perfect platform to express a renewed vision rooted in self-confidence, authentic relationships, and the power of real human closeness.
From the moment guests arrived, Closeup’s presence stood out. The signature red-and-white booth was alive and buzzing with games, spontaneous dance-offs, and the kind of shared joy that turns strangers into fast friends. 
Friends spun the prize wheel, attendees lined up to snap selfies in the photo booth, and all around, people were making memories. Safe to say, what Closeup built that day was a hub where confidence was contagious and everyone was welcome.
The day’s lineup of speakers brought soul to the celebration. Bunmi George, Debola Deji-Kurunmi, Pastor Yemi Davids, and Pastor Godman Akinlabi each delivered moving reflections on identity, faith, courage, and friendship. Their words resonated deeply, offering not just inspiration but a reminder that real confidence begins within and that showing up for others starts with showing up for yourself. It was the kind of truth that lingers long after the applause fades.
Through this event, Closeup reaffirmed its commitment to fostering beautiful, memorable connections and meaningful conversations. It tapped into the authentic dialogues young people are already having around friendship, vulnerability and self-worth.
The “Closer Is Better” movement continues to evolve demonstrating that when young people are given the space to connect, express themselves and embrace their true identities, something truly powerful emerges.
